The Curious Staying Power of Britney Spears’s Perfume Empire

One of the greatest pop icons of the past few decades is Britney Spears. Britney Spears is a singer and songwriter but has invested money in different ventures making her a businesswoman with an empire. Many stars have created popular perfumes that have worked well in the perfume industry. Stars like Beyonce, Kim Kardashian, and Taylor Swift have perfume lines that have worked very well and made many profits. However, Britney Spears is one of the most successful and lucrative perfume empires in the world. Britney Spears has partnered with Elizabeth Arden and has a billion-dollar fragrance franchise. She has done many fragrances with the brand and Elizabeth Arden still is looking to develop perfumes with her brand as sales with her name attached to it are quite lucrative.

Celebrities Partnering With Perfume Companies

Elizabeth Arden is a major perfume brand and it first partnered with Elizabeth Taylor to create the famous White Diamonds perfume. The perfume industry is a lucrative option for famous movie stars and artists and many famous personalities have created top perfumes that have made big revenues. Besides pop stars like Britney Spears, top celebrities like Paris Hilton, Rihanna and Jay Z have very successful perfume empires. Britney Spears entered the perfume market in 2004 and since then her perfumes have done very well in the market.

Curious – By Britney Spears

Curious is a perfume that was first created by Britney Spears under the label of Elizabeth Arden. Curious is an Eau De Parfum and is available in a light blue bottle with cute two dangling pink hearts. Curious is a beautiful perfume which is made by using ingredients like vanilla, jasmine petals and also orchids. This is a youthful fragrance with floral fragrances which are very popular with young women. This perfume has a high level of awareness among women who are their target market and this perfume competes well with perfumes from Victoria’s Secret and Bath and Body Works. Britney Spears has done a lot of publicity for this perfume over the years and has created awareness for the perfume. Britney Spears is still a popular artist and she is part of the appeal. Curious perfume has sold over 500 million bottles and Britney Spears has also developed other perfumes.

Fantasy – By Britney Spears

Fantasy is a women’s fragrance that was introduced by Britney Spears and the label Elizabeth Arden. The fantasy fragrance line has around 17 perfumes currently with various notes and ingredients that are used in the perfumes. This is a musky and fruity perfume with notes like lychee, kiwi, cupcake, jasmine, white chocolate, musk, orchids and orris root to name a few. Britney Spears makes around the U.S 50 million dollars a year. She has invested in this business and takes a lot of interest in developing and promoting the brand.

Britney Spears’s Involvement in Her Perfume Empire

Britney Spears has a sustained interest in her perfume empire and difference between her and other celebrities who promote perfumes is that she actually likes perfumes. Britney talks a lot about her fragrances and shows genuine interest in all her fragrances. She not just talks about her fragrances but wears it often and also sings songs about it. Britney Spears also released a single called Perfume in 2013. She has also showcased her perfumes in several of her music videos. There are shots of the perfume in music videos of songs like “Work Bitch” and “Hold It Against Me”. She promotes ads for her new fragrances and incorporates promotion of her perfumes in many ways in her career. Her promotion of perfumes is authentic and customers feel like the perfumes represent her.

Britney Spears’s Career

Britney Spears became famous in 1992 when she appeared in Disney’s Mickey Mouse Club. Britney Spears became a popular pop star around the year 2000 and has consistently been in the news since then. Britney Spears has had famous song albums that made news and many problems in her personal life including stints in rehab which have made the news. Any press is good press for Britney Spears in terms of her Perfume Empire and fans. Customers have stuck with her perfume empire for years now.

Britney Spears has a lucrative perfume empire that has defied expectations and continues to do well in comparison to perfumes that are endorsed by other famous Hollywood stars.